All posts filed under: Life & Style

Content houses: the business model turning the young, privileged and problematic into social media megastars

TikTok is everywhere. Even if you’re too stubborn to download the app itself, you probably will still have heard of the likes Addison Rae and Charli D’Amilio. Stars of the video-sharing app are making a name for themselves in the ‘real world’, and it’s safe to say that a noticeable amount of popular content creators belong to, or at least used to belong to, a content house.