Content houses: the business model turning the young, privileged and problematic into social media megastars

TikTok is everywhere. Even if you’re too stubborn to download the app itself, you probably will still have heard of the likes Addison Rae and Charli D’Amilio. Stars of the video-sharing app are making a name for themselves in the ‘real world’, and it’s safe to say that a noticeable amount of popular content creators belong to, or at least used to belong to, a content house.

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150 Days and Counting: Leicester in Lockdown

In Leicester, where higher COVID-19 restrictions have not been lifted for more than 150 days, I discuss my experiences of living and studying in the city.

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Let’s Explore Leicester: Queens Rd Edition

Lockdown (again) in only in a few days’ time. Everything will close: bookshops, coffee shops, clothing stores, so you definitely need to get out in your last few days of freedom. Why go far when you have it all on your doorstep, so close to your university and accommodation?

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